WSA Signs Three-Year Advertising and Promotional Partnership with Inside Cheerleading and Cheer Biz News Magazines

Baton Rouge, La. and Atlanta, Ga. – October 4, 2016 – WSA, Worldwide Spirit Association, and Inside Publications are pleased to announce the companies have signed a three-year partnership program. WSA will be advertising its events with ads in the pages of Inside Cheerleading and Cheer Biz News magazines, while Inside Publications team members will be attending select WSA events as part of the Inside Cheerleading Annual Road Trip.

“Our events continue to grow, and we’re incredibly pleased with the results we see from our presence in Inside Cheerleading and Cheer Biz News magazines,” said WSA President, Darren DeMoss. “As we gear up for an exciting 2016-17 season, we’re also looking forward to having The Inside Cheerleading Road Trip return to our events. Our customers love it and we love it. We also appreciate the efforts the magazines have made to help the flood victims in our home state of Louisiana.”

Each year, Inside Cheerleading magazine visits competitions coast-to-coast, welcoming new subscribers, scouting cheerleaders and programs to feature in the magazine and visiting with coaches, club owners and choreographers. Select WSA events will be included on the annual trek, including WSA’s Grand Nationals competition in New Orleans, March 11-12, 2017. WSA is known for its exciting event atmosphere and the organization offers Paid and At-Large bids to The Cheerleading Worlds. The company has also been a strong advocate for the recent flood victims in Louisiana, helping in collecting items for relief efforts. Items for donation can be sent to WSA, 14141 Airline Hwy, Building 3 Suite D, Baton Rouge, LA 70817.

“WSA has been a longtime advertising partner and we’re pleased to extend our program for years to come,” said Shelly O’Brien, Vice President of Sales for Inside Publications. “We know cheerleaders love attending WSA events and our iC Road Trip stops there are always a great time. We look forward to featuring the events in the pages of the magazine, on our website and on our social media outlets!”

About Inside Publications


Inside Cheerleading and Cheer Biz News include entertaining features, informative, inspiring articles, profiles, coverage of events and competitions, style segments, plus the latest news and inside buzz, all with stunning photos. Inside Cheerleading is designed for cheerleaders and coaches, while Cheer Biz is designed for industry professionals, including coaches, club owners, choreographers and event producers and product/service providers.

The magazines are from Inside Publications, an Atlanta-based company that produces niche titles including Inside Cheerleading magazine, Cheer Biz News, Inside Gymnastics magazine, and Inside Dance. The Custom Pubs division develops custom publications, ads and promotional materials and published the book Cheerleading: From Tryouts to Championships. The company also produces three Annual titles: The Cheerleading Coach’s Handbook, The Gymnastics Coach’s Resource Guide and the Cheer and Dance Worlds Commemorative Issue. For more information on the company and its titles, visit www.InsidePubs.com.